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Practical Marketing Essentials
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Practical Marketing Essentials
Practical Marketing Essentials
Barang #: 108755073

Practical Marketing Essentials

Barang #: 108755073

USD 60

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  • The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. The Practical Marketing Essentials book is designed to give business professionals a leading edge in their careers.It is perfect for:Junior and mid-level marketing professionalsStudents and recent business school graduatesNon-marketing business professionals who are interested in understanding marketing principlesThe book consists of four parts:The foundation for success – details the fundamentals of marketingBusiness planning – discusses strategy, research, analytics, and pricingExecuting the plan – topics include design, promotional activities, metrics, and sales channelsLeading the business – learn about financials, P&Ls, and best practices for how to succeed in the workplaceThis textbook is the primary study resource for the AMLR-PME certification program.Chapter ListPart 1 - The foundation for successChapter 1: Marketing basicsChapter 2: Marketing & human natureChapter 3: Market & customer segmentationChapter 4: Supply and demandChapter 5: BrandingChapter 6: Brand strategyChapter 7: Brand preservationChapter 8: Product & service marketingPart 2 - Business planningChapter 9: StrategyChapter 10: Marketing researchChapter 11: Insights through analyticsChapter 12: PricingPart 3 - Executing the planChapter 13: Design, artwork & packagingChapter 14: Promotion & advertisingChapter 15: Advertising terminology & measurementsChapter 16: Engaging with agenciesChapter 17: Sales channelsPart 4 - Leading the businessChapter 18: Understanding financialsChapter 19: Leadership & business etiquette
Publisher Association of Marketing Leadership & Rigor
Publication date February 27, 2022
Edition 1st
Language English
File size 11.0 MB
Screen Reader Supported
Enhanced typesetting Enabled
X-Ray Not Enabled
Word Wise Enabled
Print length 409 pages
ISBN-13 978-1737877721
Page Flip Enabled
Grade level 11 - 12
Reading age 16 - 18 years
Item Weight0.5 lbs (230 grams)

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